Razor Blades and Lies
Monday, May 26th, 2008
In my old age I’m now discovering that not all advertising can be valued as highly as the Holy book itself. Take for example men’s shaving razors. As an informed consumer I know that two blades are better than one, three better than two, four than three and so on in an exponential fashion. I also know that the purpose of the extra blades is to lift hairs, as I shave, for a closer cut. I am also dutifully aware that the longer the title of the “shaving system” the better the shave and the smoother my face will be; “Mach 3 Turbo Extreme” obviously yields a better shave than “Men’s Razor”. So you can imagine how distraught I was when I recently discovered all of my shaving knowledge was utter bullocks.